Homepages that sell:
Extract 1 - Extract 2 - Extract 3 - Extract 4 - Extract 5

Presentation of the study - Contents of the study

Homepages that sell - 100 pages PDF format - Download Report (from DigiBuy)

(Extract from Part 6 of the study: Online purchasing, merchandising, customizing - Merchandising - Spotlights)


53% of the sites in our panel have a Spotlight category on their homepage.

We found that accepted standards exist for the position of this category on the homepages.

72% of the sites place it in the top part of their homepage, on average 155 pixels down from the top.

28% place it in the middle or lower part of their homepage, about 445 pixels down from the top of the page.

64% of the sites with a Spotlight category place it approximately 115 pixels in from the left edge of the homepage, making the left-hand side by far the most popular lateral position.

The Spotlight category occupies quite a considerable surface area, the average size being 333 x 287 pixels.